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Consumer Behavior: Buying, Having, And Being (11th Edition)

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Descriptions Consumer Behavior: Buying, Having, And Being (11th Edition)

This is also a key factor to think about, as consumer self-confidence using some companies over others dictates more and more of their products happen to be purchased and combined with satisfaction. You will certainly have an overabundance of security buying from one of those popular suppliers.After you have done many of the search, you can find one final thing to see and maybe use to accomplish your selection process. Suppose you have narrowed your responsibility as small as 3 products , but are uncertain the easiest way the anyone to buy.

&>For undergraduate and MBA courses in consumer behavior.

 

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

 

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

• Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.

• Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
• Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.
• Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

 

Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 013347223X/ ISBN-13: 9780133472233. That package includes ISBN-10: 0133450899/ISBN-13: 9780133450897 and ISBN-10: 0133451925/ISBN-13:9780133451924 .

 

MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.